Fathom stars in impressive B&Q store update


Spanning 300 nationwide stores and involving the design, manufacture, and distribution of over 8,000 flooring display boards, Fathom’s Retail Division has successfully completed the impressive update of B&Q’s entire wood, luxury vinyl, laminate, peel & stick and carpet tile collections for 2022.

As part of this major nationwide project for the DIY giant, Norfolk based Fathom were commissioned to refresh and replace the entire range of display boards in all stores in the UK and Ireland. Working closely with a senior project team based at B&Q headquarters; encompassing buyers, merchandisers, stock support and project management – the team at Fathom had to overcome numerous design challenges, with each store requiring their own bespoke solutions in order to maximise space and visual appeal.

With no two stores the same, Peter Barrett, Account Manager, Fathom, commented:

“Thanks to the agile nature of our manufacturing facility, we were able to adapt to the individual requirements of each store. From custom design tweaks to the display boards to creative thinking to ensure each showcased the product mix they required, Fathom’s vast experience in managing this type of work proved invaluable in meeting the challenge”.

For over 30-years Fathom has been at the forefront of innovative retail display concepts, delivering custom made solutions to brands far and wide, small and large.

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