Premium positioning

Retail

Looking to upgrade existing displays to better reflect its premium brand position, Tedd Todd called upon the expertise of Fathom’s Retail Display Division to create a new hardwood stand for its growing network of retail partners. Tasked to elevate Tedd Todd’s in-store presence with the new look POS, the team delivered a solution incorporating graphics and samples that ensures the brand’s exceptional wood floors will be displayed at their very best.

Maxine Bannister, Retail Support Team Leader, commented:

“Our sales director had previously worked with Fathom, so we already had experience of its ability to deliver eye-catching retail display solutions. When we were looking to update our existing simple toast rack designs, it was the obvious choice. Working with the team in Norfolk was efficient and they delivered a solution to our brief that was attractive and simple to deploy. We have since placed a repeat order as we continue expand our high street presence across the UK.”