Meet the Team – Ali Sweet


Joining in the second half of 2020, post COVID-19 lockdown, Administration Manager Ali Sweet has already made a big impact in the business, so we thought we would take a quick five minutes to introduce our newest FATHOM team member.

1. Ali, can you tell us a bit about your career journey so far?

My career journey to date has been very colourful and diverse, working across the UK and even the USA for a period of time. I was fortunate enough to be given the opportunity, in what seems like a lifetime ago, to join a company as an administration assistant and in turn this has enabled me to work my way up the ranks. I have worked within a wide range of industries, such as residential and commercial flooring, engineering, recruitment, retail, fleet management and lifting equipment service, repair and installation, to name a few.

2. What does a day in your role look like?

Being new to FATHOM, each day is different for me. As this is also an unknown industry to me, I am currently training on the projects element of the role I have undertaken (which I find very interesting). In addition to this my day involves overseeing administrative processes/procedures and redeveloping them should the need arise to improve our efficiency as an Administrative team. I also support the team with customer relations for any queries or guidance requirements, plus I produce reports on the customer orders and sales pipelines.

3. What key skills are required to do your job?

I believe there are multiple skills that enable me to do the job I have been tasked with, those I would deem essential are administration (of course), people management, an understanding of business processes and the ability to develop them if required, communication, empathy, the ability to manage people’s expectations and not being afraid to ‘roll your sleeves up’ and assist whether it falls within your remit or not.

4. What attracted you to work at FATHOM?

What immediately caught my attention was a video clip online of some of the staff prior to my interview at FATHOM, which to me showed a happy and united front, getting the job done but in the same instance not taking life too seriously.

5. Tell us a fun fact about yourself.

I own 2 x red belly piranha’s called Lucille and Neegan.

You can contact Ali by email: or by calling: 01842 756000