How FATHOM is Elevating the Click & Collect Experience

B&Q Click & Collect

Our B&Q Collection Point in action

The UK’s love for Click & Collect shows no signs of slowing, with major retailers doubling down on investment in the service. Leading the charge is B&Q, which is rolling out clearer in-store navigation and expanding its network of self-serve Click & Collect pods to streamline the customer experience.

As online shopping habits continue to evolve, B&Q is responding by making collection points easier to find and more efficient to use, with FATHOM at the forefront of this innovation. FATHOM worked with B&Q to create a freestanding collection point with integrated VoCoVo assistance buttons, connecting customers to store professionals quickly and efficiently. Ensuring a more personable, in-depth experience when collecting online orders, it’s a frictionless process.

Our Design

Our design is slim and sleek and can be effortlessly rolled out across stores – all whilst remaining cost effective. With easy transportation and minimal disruption whilst installing, these collections points are a great solution.

B&Q’s investment aligns with broader industry trends, as retailers focus on enhancing hybrid shopping experiences. With speed and convenience now top priorities for consumers, FATHOM’s collection points ensure a seamless process for Click & Collect customers. As the demand for integrated digital and in-person retail experiences grows, FATHOM is proud to continue delivering innovative solutions that meet and exceed expectations.

What’s Next?

B&Q are so impressed with the Collection Points versatility that they’re rolling these units out to other areas in store! Considering their capacity for showroom areas as potential Call Points. It’s great to see the impact FATHOM can make in store.

Want to partner with FATHOM on your next project? Get in touch.