The Alternative Play Studio


For over 25 years, Alternative has been at the forefront of design-led flooring, delivering stunning products that champion craftsmanship and the planet.

As part of its latest collection launch, the award-winning British brand called upon Fathom to deliver a unique and eye-catching stand for an exciting new Play Studio concept.

Briefed to create a unique showcase that supported Alternative’s values of creativity and sustainability, each element of the Play Studio, which included Play Wall, Shelving and Play Table, was crafted by the Retail Display Division over a period of 16 weeks.

The result is a wall stand with backlit graphics, LED lighting and Perspex finished shelves, all contributing to a feature that allows the product to pop while making access to samples easy.

Lorna Haigh, Alternative Creative and Marketing Director, commented

“Our new PLAY STUDIO has taken the flooring market by storm. With its backlit graphics, the stand definitely has brand ‘POW’. The use of materials, perspex shelves and a touch of chrome let our textiles samples sing. The stand is simple to use, simply engineered, and the simplicity makes it a beaut! Thanks to everyone at Fathom for bringing our vision to life”.

Matt Cater, Owner of Fathom, continued:

“When the team at Alternative approached us, they let us they were keen to work with a UK display manufacturer that shared their vision for creativity and sustainability. We were delighted to be given the responsibility for taking their new Play Studio idea from idea to reality, and undoubtedly this is one of the most eye-catching display units we’ve been involved in”.

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