Karndean: Modular displays built to flex

Retail

The Brief

Karndean is a leading luxury vinyl flooring brand with a strong UK retail presence. Fathom was tasked with reimagining their point-of-sale system with the aim of reducing waste, supporting smaller retailers and creating a more engaging, scalable in-store experience.

The Challenge

Karndean’s legacy POS range hadn’t changed since 2012. Sample boards were costly to replace and difficult to update, especially for smaller retailers with limited space and staffing. The brief called for a modular solution that would boost product awareness, support self-guided shopping and reflect Karndean’s premium brand identity – all while reducing environmental impact.

The Solution

Fathom designed a modular wall display system tailored to smaller retail environments. At its heart is a bespoke swing frame, engineered to hold single-sided, fully recyclable sample boards. The frame supports the long edge of each board to prevent bowing, while allowing customers to remove samples unassisted – viewing them in situ and under different lighting conditions.

Strategic signage guides exploration across Karndean’s Knight Tile, Van Gogh and Art Select ranges. A branded header reinforces identity and discreet canopy lighting elevates the browsing experience. Flat-pack construction and cardboard graphics streamline installation and future updates, keeping costs and waste low.

The Result

The new system has been trialled across selected stores, with measurable increases in dwell time, product engagement and sales confidence. Retailers report smoother customer journeys and easier upselling into premium ranges. The modular design allows for quick refreshes, helping displays stay relevant and cost-effective.

This project reflects Fathom’s belief that smart retail design should be both strategic and sustainable. By combining modular thinking with intuitive customer interaction, we helped Karndean deliver a display system that’s built to flex, built to last and built to sell.