Headlam Group: The power of adaptable design

Retail

The Brief

Fathom was tasked with creating a suite of best-in-class POS furniture to showcase Headlam’s extensive brand portfolio, engineered for long-term agility to meet the following objectives:

• Drive sales growth through compelling, space-efficient displays
• Highlight product benefits and support confident purchasing decisions
• Enhance in-store engagement with creative shopping experiences
• Improve product visibility and encourage exploration
• Increase customer satisfaction and boost staff empowerment
• Collect shopper insights and sales data to enable futureproofing

Background

Headlam’s portfolio spans a broad range of flooring types and multiple brands within each category, stocked across hundreds of stores – each with distinct retail needs and varying floor space. They required a POS solution that met two key challenges: to unify six individual brands under a single system while preserving their unique identities, and to ensure adaptability for different store layouts and product range requirements.

The Solution

The resulting POS suite comprises seven modular displays tailored for LVT, carpet, laminate, wood and cushioned vinyl – each engineered for flexibility across varied retail formats. Adaptable fixtures include wall units, lecterns in multiple sizes and toast racks for hard flooring samples. Practical details such as LED spot-lit pelmets, interchangeable fabric graphic lightboxes, pull-out drawers and dedicated shelving for sample and pattern books maximise product visibility and user accessibility.

Designed for both adaptability and efficiency, the system evolves seamlessly with changing retail demands. Interchangeable sample books, removable graphics and versatile ticket strips ensure each fixture can be easily updated. Bold graphics, intelligent lighting and curated samples provide strong brand distinction within a cohesive system, resulting in a seamless, intuitive shopping experience that balances innovation with functionality.

Key Drivers of Success

• Market-leading expertise in flooring displays and sampling systems
• Deep industry insight, advanced design capabilities and exceptional manufacturing experience
• Close collaboration with Headlam and key retailers to ensure fully tailored outcomes

The Results

The unified POS system has delivered measurable and lasting value, successfully integrating six brands into one cohesive, flexible framework that has strengthened brand visibility, increased customer engagement and enhanced Headlam’s retail presence. Its modular design ensures every display adapts to different store formats while preserving a premium, consistent brand experience.

Visually striking and functionally intuitive, the displays have transformed the in-store journey, inviting exploration, increasing dwell time and making product selection easier and more inspiring. New-format sample books and clear, accessible signage empower both shoppers and staff, leading to more confident purchase decisions.

Backed by feedback and ongoing performance analysis, the system continues to evolve, boosting sales, strengthening retailer relationships and providing a scalable foundation for Headlam’s continued growth across the retail landscape. The POS has since been awarded the Best Retail/POS Display (Flooring) in the Interiors Monthly Awards.