Carpetright New Hard Flooring Department


The Task:

Retail Displays

The Client:

Carpetright – A leading floor coverings and beds provider, operating in four European territories; the UK, Netherlands, Republic of Ireland and Belgium. Carpetright trade from over 300 stores and concessions in the UK as well as 120 stores across Holland, Belgium, and the Republic of Ireland.

The Project:

Here at Fathom we are extremely proud of the 29-year relationship we have with Carpetright, during which time we have worked in partnership with their visual merchandisers, to design and manufacture a large share of their point of sale and retail displays. Therefore, the team were enormously excited and honoured when we were asked to collaborate on a new and significant in-store, hard flooring department for Carpetright.

From the final sign-off of all the store displays and equipment, we were given just 5 weeks to complete the manufacturing and installation at two of their trial stores… which just to add to the complexity, this was during the COVID-19 pandemic and UK national lockdown. We pride ourselves on our ability to plan and organise as a team, and exceeding customer expectations to make sure we complete projects on time and to a highly professional standard. With the worldwide challenges all businesses were facing, we continued to uphold our standards as the Fathom and Carpetright team mobilised together, communicating through a series of regular Zoom meetings, to ensure that every detail of the project was thoroughly planned, captured, discussed, and executed. The new range of modular retail display units consisted of:

• Illuminated wall display
• Luxury Vinyl Tile displays (LVT)
• Laminate and rug sample displays
• Plus, play tables with integrated pc units display screens, combined with tea points

Successfully, through the close collaboration and from the trust built between both FATHOM and Carpetright, we were able to succinctly deliver the project so that on the day of scheduled installation, our team fitted all elements exactly as planned.

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