When looking to completely revolutionise the way the tiling is sold within B&Q Creative Displays were a natural choice to take the project on.
In developing their new look 140,000 sq ft store at Cribbs Causeway in Bristol, B&Q had the mission “to offer shoppers DIY retail best practice”. One of the key areas B&Q sought to focus on was tiling and so Creative Displays were given an exacting brief to radically enhance the display area for tiling, moving the tile stock off the retail floor completely. As soon as a shopper makes a decision to purchase, the order is collated in the stockroom, ready for collection at the end of the visit to make buying easy.
The driving force for change has been seeking to better demonstrate to customers how tiles will look when on a wall, as it is notoriously hard for customers to visualise the finished result from small sample areas and tiles in boxes stocked on the shelves. By providing better tile displays, it is felt that customers will find selection easier and more rewarding enhancing the shopping experience.
Creative Displays worked on a design developing strong visual impact allied with ease of change of individual tile displays to give a high degree of display flexibility. It was essential to make refreshing the displays for new stock lines as easy as possible.
At Cribbs Causeway B&Q has introduced what it calls its new “big box” store concept for the first time. Three more best practice big box stores are set to follow later this year.